Kay Nikookary, owner and founder of The Living Trust Company, formerly,
Celebrate Lyfe, is a business leader passionately working to educate communities on
utilizing Family Trusts, healthcare directives, wills, and end of life planning to secure
a better quality of life, maintaining that quality of life throughout everyday and
passing wealth and valuable life lessons to future generations.
With a financial background and decades of contract negotiating experience, The Living Trust
Company, under the guidance of Kay Nikookary provides middle class families, entrepreneurs and small
business owners the tools necessary to keep and expand what they have built and pass them to future
The Living Trust Company is more than a for profit business, but rather a passion endeavor with a
mission to inform and educate families about end of life decision and their responsibility to their loved
ones, care takers, and themselves in preserving their health, dignity and wealth through this life time and
passing it on to the next generation.
Many business owners, including doctors, dentists and other professionals do not take the correct steps
in ensuring the secure and most profitable passing of their business after their passing. Most do not have
proper partnership agreements that have thoroughly addressed continued business decision making and
profit sharing. These tools are typically offered to wealthier counterparts, until now with The Living
Trust Company set with a mission to offer free education, low cost services to make sure there is a level
playing field between small business professionals and families of all backgrounds to reach their true
Kay is a public speaker and presenter working fervently with various communities, serving Ventura
County to San Diego County to bring free educational seminars with meaningful information to
empower people of all socio-economic backgrounds about the tools available through do-it-yourself
resources as well as paid services to protect and build family legacies. With a personal family history of
Alzheimer’s and Breast Cancer, Kay is intimately aware of the circumstances and challenges that face
families through such tumultuous times and works with her client families to reduce the stress and
financial burdens, while working to bring peace and love to the each person.
Kay a solid track record of building creative companies to meet the under serviced segments markets,
Kay has started a series of entrepreneur endeavors which comprise of over 25 years of professional
experience in sales, advertising, marketing, public relations and public speaking. She has completed her
BS in Marketing, with a minor in Mathematics/Statistics, and also has an MBA in Marketing
Management/& International Business. Together, her educational background provides an analytical
expertise with both numbers and general problem solving, in addition to a thorough understanding of
business organizational structure, management, decision making and creatively operating a highly
Kay also founded K-Naz Marketing, (AKA WallStreet Athletic Group), as a leading consultant in
marketing and new business development for professional athletes, corporate executives and
corporations around the globe. Kay has worked as a business consultant to professional athletes, and
other high net worth individuals in all aspects of their business and philanthropy, with a focus of
building a legacy for their life's efforts.
Kay Nikookary also founded First Pro Financial, providing financial solutions to commercial entities of
all sizes. From financial consulting to providing loans/lease for real estate, capital assets, working
capital, venture capital, and other financial needs, FPF brings an unlimited source of funds and expertise
to its clients and is the only financial institution to guarantee its clients the highest satisfaction on all
financial advice and transactions.
Prior to her entrepreneurial endeavors, Kay was a Vice President in sales for several of the leading
national banks in the United States, including, Bank of America, Comerica, First Security Bank- now
Wells Fargo Bank and Regionally in Tampa, FL with AmSouth Bank. As a senior sales executive for
these banks, she led the corporate business development and new client systems managing portfolios
exceeding $100 Million and being the trusted advisor to Fortune 100 Executives.
Copyright © Celebrate Lyfe - Not everyone is a legend, but everyone has a legacy!. All rights reserved.